For Funeral Professionals
You Take Care of Families. We Take Care of Getting Them to You.You’re Not Just a Business — You’re a Lifeline in Someone’s Most Vulnerable Moment.
We help funeral homes connect with families through compassionate digital marketing.
When families face a terminal diagnosis, enter long-term care, or suddenly need to plan ahead, they turn to search engines and AI tools to find someone they can trust. If your funeral home isn’t showing up in Google’s AI overviews or when people ask ChatGPT “How do I find a good funeral home near me?” — you’re missing the chance to serve the very people who need you most.
We help families understand that whatever their wishes, you’re the best choice to help them.
Just because a funeral home has a long and proud history doesn’t mean they only provide yesterday’s service. We help your community discover that you offer the highest quality care and most personalized attention, regardless of the familiy’s service preferences or disposition choice.
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The Legal Part:
Our Promise to You
Let us handle your marketing so you can focus on what you do best: serving families with compassion.
We Understand Your Business and Your Heart.
You’re dealing with:
Families researching funeral homes long before they need services
Pre-need prospects comparing options online during major life transitions
Adult children planning from hundreds of miles away
People entering long-term care who need funeral planning for Medicaid spend-down
Families who’ve received difficult medical news and want to plan ahead
A high-touch service with no time to market it
The urgent need to be found before someone refers families elsewhere
That’s where we come in.
Our Done-For-You Services
Search Optimization for the Future (SEO + LMO) Traditional SEO is losing ground to AI. When families google funeral planning questions, Google’s AI overview appears first. When they ask AI tools “How do I choose a funeral home?” we make sure you’re the answer. We create content designed to:
- Show up in Google’s AI overviews and AI search tools
- Answer questions families ask during planning conversations
- Build trust with people researching pre-need options
- Position you as the expert families can depend on, whatever their timeline
Website Content That Converts Clear, comforting copy that helps families understand their options:
- Pre-need planning pages that make advance planning feel manageable
- Service explanations that reduce anxiety about difficult decisions
- FAQ pages that answer questions families ask at 3am
- Blog posts that establish your expertise and compassionate approach
- Content that shows how you honor every family’s unique wishes
Client Relationship Management A simple system to nurture relationships and grow pre-need sales:
- Track every family interaction and prospect conversation
- Send personalized messages on anniversaries and meaningful dates
- Follow up with pre-need prospects at the right intervals
- Stay top-of-mind for referrals and planning conversations
- Automated sequences that encourage advance planning
Social Media That Builds Trust Professional management that showcases your quality and care:
- Educational content about pre-need planning benefits
- Stories that demonstrate your personalized approach
- Behind-the-scenes glimpses of your compassionate team
- Community involvement that shows your local commitment
- Content that gently encourages families to plan ahead
Why This Matters Now
Every day families can’t find you online, they’re being directed to your competitors. In a world where 84% of Google searches now show AI overviews, the funeral home that appears in those AI answers wins the family.
Whether families are planning ahead after a diagnosis, researching during a care transition, or helping aging parents make decisions, they need to find you first.
Who We Are
We’re led by a third-generation funeral director who is also a national award-winning public relations professional. For over 20 years, we’ve worked directly with consumers, understanding how they think, research, and make decisions during life’s most challenging transitions.
We’ve seen how families approach funeral planning at different life stages. We know the questions adult children ask when helping aging parents. We understand the concerns of people facing terminal diagnoses. We know what motivates families to choose pre-need planning and what holds them back.
Now we want to help them find you.
We know that today’s families want funeral homes that combine traditional values with modern understanding. They want providers who listen carefully and create meaningful experiences, regardless of the services chosen. They want to feel confident they’re making the right choice for their family.
Most importantly, we know that the funeral home that shows up with clarity, compassion, and credibility wins not just the immediate need, but the family’s trust for generations.
Our Founder Michelle Carter
Who We Work With
We help funeral homes that are committed to exceptional service and want to connect with more families in their community. Whether you’ve been serving families for generations or you’re building something new, we help the right families discover the quality care you provide.
Our Services Are Fully Customizable
Every funeral home is unique. We build marketing solutions around your specific strengths, community, and approach to serving families. Our packages start as low as $1,000 per month, but we’re focused on delivering value that transforms how families find and choose you.
Ready to Help More Families Without Burning Out?
Let us lift the marketing burden so you can keep doing what you were called to do.
Book a Free 15-Minute Conversation
Let's discuss your specific situation and see if we're the right fit.
No pressure, just conversation.