For Death Doulas and End of Life Professionals
You Guide Families Through Life's Final Journey. We Guide Them to You.You’re Not Just a Service Provider — You’re a Comfort in Someone’s Most Sacred Moment.
When families face a terminal diagnosis, consider home death, or want support during end-of-life transitions, they turn to search engines and AI tools to find someone who truly understands. If you’re not showing up in Google’s AI overviews or when people ask ChatGPT “What is a death doula and how do I find one?” — you’re missing the chance to serve the very people who need your guidance most.
We help families understand that you’re the compassionate guide they’ve been searching for.
Many people have never heard of death doulas, but they’re seeking exactly what you provide. We help your community discover how you offer the emotional support, advocacy, and sacred presence that transforms the dying experience for entire families.
We help families understand that whatever their wishes, you’re the best choice to help them.
Just because a funeral home has a long and proud history doesn’t mean they only provide yesterday’s service. We help your community discover that you offer the highest quality care and most personalized attention, regardless of the familiy’s service preferences or disposition choice.
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The Legal Part:
Our Promise to You
Let us handle your marketing so you can focus on what you do best: walking alongside families during life’s most profound transition.
We Understand Your Calling and Your Challenges.
You’re dealing with:
Families who don’t know death doulas exist but desperately need your services
People researching end-of-life options after receiving difficult diagnoses
Adult children seeking support for aging parents approaching end of life
Families wanting home death but unsure how to navigate the process
Hospice families who need additional emotional and spiritual support
A deeply personal calling with limited time and resources for marketing
The challenge of explaining your invaluable role to people who’ve never heard of it
That’s where we come in.
That’s where we come in.
Our Done-For-You Services
Search Optimization for the Future (SEO + LMO) Traditional SEO is losing ground to AI. When families google end-of-life support questions, Google’s AI overview appears first. When they ask AI tools “How do I help someone die at home?” or “What support is available for dying families?” we make sure you’re the answer. We create content designed to:
- Show up in Google’s AI overviews and AI search tools
- Answer questions families ask when facing terminal diagnoses
- Educate people about what death doulas do and how you help
- Position you as the trusted guide families can depend on during their most vulnerable time
Website Content That Educates and Comforts Clear, gentle copy that helps families understand your services:
- Educational pages explaining the death doula role and benefits
- Service descriptions that reduce fear about end-of-life planning
- FAQ pages that answer questions families have about dying at home
- Blog posts that normalize conversations about death and dying
- Content that shows how you support both the dying person and their loved ones
Client Relationship Management A simple system to nurture relationships and support ongoing connections:
- Track every family interaction and consultation
- Send gentle check-ins during difficult transitions
- Follow up with bereaved families at meaningful intervals
- Stay connected with healthcare providers who refer families
- Maintain relationships that lead to word-of-mouth referrals
Social Media That Builds Understanding Professional management that educates and reduces stigma:
- Educational content about death doula services and benefits
- Stories that demonstrate your compassionate approach (with permission)
- Content that normalizes death conversations and planning
- Resources for families navigating end-of-life decisions
- Gentle advocacy for death positivity and informed choices
Why This Matters Now
Every day families struggle through end-of-life experiences without knowing you exist. In a world where 84% of Google searches now show AI overviews, the death doula who appears in those AI answers reaches families when they need help most.
Families are seeking what you provide, but they often don’t know the words to search for. We bridge that gap.
Who We Are
We’re led by a third-generation funeral director who is also a national award-winning public relations professional. For over 20 years, we’ve worked directly with consumers, understanding how they navigate life’s most difficult transitions and what they need during times of crisis and planning.
We’ve seen how families approach death and dying in our modern world. We understand the fear, confusion, and desire for meaningful experiences. We know what motivates families to seek death doulas and what questions they’re afraid to ask.
Now we want to help them find you.
We know that today’s families want death experiences that honor their values and provide the support they crave. They want guides who listen deeply and provide both practical help and emotional presence. They want to feel empowered during a time when they often feel powerless.
Most importantly, we know that the death doula who shows up with clarity, compassion, and credibility becomes not just a service provider, but a trusted guide who transforms how families experience one of life’s most profound passages.
Our Founder Michelle Carter
Who We Work With
We help death doulas who are passionate about their calling and want to reach more families in their community. Whether you’re newly certified or have years of experience, whether you specialize in specific populations or offer broad support, we help the right families discover the transformative care you provide.
Our Services Are Fully Customizable
Every death doula practice is unique. We build marketing solutions around your specific approach, community, and the families you serve best. Our packages start as low as $1,000 per month, but we’re focused on delivering value that transforms how families find and choose you.
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